When setting out on YOUR JOURNEY as a new author, one of the most critical aspects to grasp is KNOWING YOUR AUDIENCE.
Every word you pen down should resonate with someone out there, eagerly waiting to devour your book, words, story, etc.
…BUT…
How do you pinpoint who these readers are?
This is a ‘VERY GOOD QUESTION.’
Golden Child Promotions Publishing , one of the top publishers in the UK, US, and globally, emphasises the importance of audience research.
YOU SEE EVERY BODY HAS WANTS, NEEDS AND DESIRES!
No matter who they are.
Please correct me if I am ‘WRONG’ here.
…NOW…
Before even putting pen to paper, PLEASE, TAKE THE TIME to delve into the demographics, preferences, likes, and reading habits of your potential readership, CHECK OUT THEIR WANTS, NEEDS and desires.
FIND OUT WHAT PROBLEMS OR ISSUES THEY ARE STRUGGLING WITH.
HELP THEM TO BREAK FREE FROM WHATEVER IS PLAGUING OR BOTTLENECKING THEM.
Conduct surveys, engage with book clubs, or online forums, also analyse bestsellers in your genre to gain insights into what resonates with your target audience.
Once you have a clear picture of who your readers are, TAILOR, YOUR WRITING, services, etc., to meet their expectations.
’SPEAK’ directly to their interests, fears, and desires.
Craft characters and stories that they can relate to on a personal level.
By KNOWING your audience, you LAY THE FOUNDATION for a SUCCESSFUL WRITING CAREER that RESONATES with READERS WORLDWIDE.
…BUT…
It is crucial to re-member that success as an author isn’t about vying for clicks, likes, or popularity, nor is it about chasing bestseller status or focusing solely on marketing and sales.
Ben Settle (Elite Direct Response Copywriter) is renown for giving this sort of advice, it appears to have worked really well for him and his own business affairs.
Check him out when you get time, (he can teach you a lot if you are serious)…
He has SPENT MANY YEARS, MASTERING ‘THE GAME’ in HIS OWN WAY.
YOU SEE IT IS NOT ABOUT FOLLOWING ANYBODY, NOT EVEN YOUR-SELF>
IF YOU DO, YOU WILL ONLY GET LOST.
BESIDES YOU CAN NEVER GO ANY WHERE, SO WHAT WOULD BE THE POINT IN LOOKING FOR YOUR SELF???
It is ALL ABOU BEING.
BE-ING.
Like the HU-MAN BE-ING THAT YOU ARE.
I LIE???
We are human.
HU-MAN.
MAN and WOMB-MAN.
Well most of us are, aren’t we???
I KNOW, NOW ONE CAN IDENTIFY AS ANYTHING THAT THEY DESIRE.
THE GAME IS REALLY OPEN NOW…
It is HUMAN NATURE to ‘GO OUT THERE’, EXPERIMENT and LEARN and GAIN OUR OWN EXPERIENCES.
People like to do this, it is TRUE.
More often then not an individual would like to go out there and try it THEIR OWN WAY FIRST, REGARDLESS of whether it WORKS or NOT.
More often an individual would like to DO IT HOW THEY SEE IT FIRST.
Until they FIND OUT that ‘the things’ DO NOT work in such a way.
It is only when ‘THEY’ REACH, THIS REALISATION, that they are READY – TO MOVE.
This is HOW YOU WANT THEM!
This is THE STATE, in which ‘THEY’ usually ARRIVE.
OUR FRIENDS, THE CONSUMER.
THE CUSTOMER.
OUR FRIEND.
OUR FAMILY.
However, the advice we give MAY SOUND HARSH but it is more often BETTER to ‘let them hang themselves with their own mistakes’ only offering help when ‘the things’ are dire.
This approach aligns with the notion that SUCESS in PUBLISHING is about BUILDING RELATION-SHIPS, HELPING PEOPLE, and ATTRACTING THE ‘RIGHT’ CLIENTELE.
It’s about finding problems to solve rather than pushing solutions onto unwilling audiences.
Just as in marketing, where the focus should be on finding a problem and solving it, rather than starting with a solution and searching for a problem to fit it.
By PRIORITISING, CONNECTION, and ASSISTANCE, you CREATE a LOYAL READERSHIP/CUSTOMER base that will SUPPORT YOU, THROUGHOUT YOUR WRITING JOURNEY.
This approach mirrors the fundamental principle in marketing:
Find a problem and solve it.
It is about INNER-STANDING and OVER-standing THE NEEDS and DESIRES of YOUR AUDIENCE, PROVIDING ‘THEM’ WITH SOLUTIONS that ADDRESS ‘THEIR’ ‘PAIN POINTS.’
By adopting this MIND-SET, you’ll not only attract the ‘right’ readers/custom but also build a strong foundation for long-term success as an author.
We are happy to ANSWER any of YOUR QUESTIONS in REGARD to WRITING or PUBLISHING.
Feel free to join our FACEBOOK GROUP.
Any QUERIES YOU MAY HAVE, PROBLEMS, ISSUES, etc. can be ADDRESSED there.
Is there anything that YOU are PARTICULARLY STRUGGLING WITH?
Or is there ANYTHING that YOU NEED TO KNOW??
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